Happy New Year from all of us at Life Happens. With 2023 approaching, we look back on 2022 on Life Happens’ achievements and memorable moments we’ve achieved together as an industry. Thank you to the many company members, agents and supporters who have contributed to our growth.
Recent statistics show that the Hispanic community is most in need of life insurance: 51% say they need life insurance, or more. This suggests that 22 million Hispanics in the US need coverage (based on US Census data).
with this in mind, Life Happens focused on reaching more Hispanic Americans with the message that getting life insurance is an easy decision to make for the people you love,
Here are some highlights:
- Actress, producer, proud Puerto Rican and mother Rosalynn Sanchez joins us as the first bilingual spokesperson for Life Insurance Awareness Month.
- A supplemental report to the 2022 Insurance Barometer study that Life Happens conducts in partnership with LIMRA focused specifically on the Hispanic market, providing new insights into how the industry should best reach this community.
- New educational materials for Hispanic Heritage Month helped spread the message, along with more resources in Spanish than ever before.
- Partnering with Hispanic artists, influencers and content creators has helped us reach and reach a diverse audience.
These are some of the activities for 2022. Check Out Our Recent Releases 2022 Annual Report to find out more.
Together we can achieve our non-profit mission of giving All American Unbiased information to help you make smart insurance choices. We look forward to what we can accomplish together this year.