Life happens: How did you get started as an artist?
Eugenia Mello: I studied graphic design at university in Buenos Aires, and I really liked graphic design, but I felt it lacked something for me. So I went into illustration as well, and realized that what I liked about illustration was what I thought was missing: express something, Eventually, I applied for my master’s program in illustration.
LH: How would you describe your artistic voice in your own words?
Eugenia: I started to find a string, an extreme end of a theme, and I started pulling that string. In the beginning, I started drawing dancers, and I didn’t really know what that meant. I was told I should build on what I know, and that’s what it turned out to be.
I started studying dance, I went to a lot of dance shows, and I started to understand that there’s a really beautiful parallel between drawing and choreography. Without words, he could say the feelings very clearly, and that really resonated with me. I began to discover how I wanted to speak, to discover how I felt.
was the biggest issue Speed, What is my filter through which I view things? I see things through motion. Motion is a way of saying “alive”. Speed is life. What I loved about being chosen for this particular project was that it was just another way of expressing this idea of motion. Sometimes it doesn’t need to be any more complicated than that. This character is in motion—then it is alive.
LH: How did you approach the final work of art for this project? How was the process?
Eugenia: You know, it’s not a niche you think about-Insurance—when you think about potential customers. But when I spoke to Life Happens, I loved the idea that it is, in fact, a celebration of life. That’s exactly what I think my job is about. There’s an intrinsically optimistic energy that I wanted to translate.
LH: What message were you hoping to convey with your illustrations for Life Happens?
Eugenia: I wanted to create characters that are not exclusive. That’s part of the responsibility of creating an image: you’re creating the world. It is about a group of families who live together; They are enjoying a very regular day. Yellow is joy for me, it is the color of the sun. When I look at it, it’s like a day you don’t want to end… those perfect summer days and you think, “I wish this day could last much longer.”
LH: What did you learn about life insurance? Have your views about life insurance changed since working on this project?
Eugenia: Life insurance is like a net, which keeps those families together. And it’s something you can count on. That’s what I tried to say in this picture. Growing up, I think I only heard about life insurance in the movies. I never gave it much thought, but I guess it’s because when you’re young, you’re judgmental living, As you get older, you can focus on how much life means to you. As the stakes get higher and your net of people gets bigger… that’s when life insurance really starts to make sense.
You can follow Eugenia on Instagram @eumiel, To order the Eugenia artwork shown above as a print for your home or office, Click here, You can select your own dimensions and the print will be shipped directly to your address.